Bali Shopping Guide: Inside the Tropical World of Xoxo Bali

Meet Xoxo Bali, an iconic local brand bringing tropical flair to handmade souvenirs since 2013. Founded by a Bali-based artist Finda Ayu, this homegrown success story began with simple postcards and has since grown into a colourful collection of passport covers, greeting cards, and lifestyle keepsakes loved by travellers from around the world.

Xoxo Bali stands out for its playful illustrations and visual identity – bright, cheerful, and unapologetically tropical. Each piece captures the spirit of Bali, translating everyday island moments into designs that are full of character.

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The Unexpected Beginning of Xoxo Bali

If you’re a regular at Bali markets, you’ve probably noticed those bright colours with tropical fruit icons – yep, that’s Xoxo Bali. It all started at a Sate Ayam street food stall when Finda and a friend (that friend is me btw, haha!) were chatting over dinner about how cool it would be to have an Instagram page to share suggestions and updates on what’s new in Bali – there weren’t many pages like that back then! She decided to name it Xoxo Bali.

Then she thought, why not take it a step further and sell postcards too? After all, how many people send postcards these days, right? Let’s make snail mail cool again! Plus, when those postcards travel around the world, they help spread the joy of Bali far and wide.

Starting with postcards, little did she know she’d end up with a whole collection of merchandise – from tote bags and pouches to wallets, hats, and more. She quit her full-time corporate job to pursue her dream of building her brand! And now, 12 years later, Xoxo Bali is available in over 15 shops around Bali, and she’s a regular at markets. What a journey! You know what’s even cooler? Every single illustration is created by Finda herself!

Let’s take a peek at Xoxo Bali’s current best-sellers and hear from Finda what makes each one so special.

Xoxo Bali’s Best-Selling Products

Greeting Cards: Cheeky Puns & Tropical Fruits

After discovering that people still do send postcards, Finda decided to level up with greeting cards. Featuring colourful tropical fruit illustrations and cheeky puns, these cards were some of the first products she sold, and they’ve remained the best-selling items ever since.

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Passport Covers: Water-Resistant Travel Essentials

Adding some fun to your travels, these cheerful passport covers are made from water-resistant canvas on the outside, with pockets inside perfect for your boarding passes, cards, and other airport essentials. They’ve become a quick favourite too! Now you can travel with your favourite durian, but without the smell, hehe.

Toiletry Pouches: Versatile & Durable

Originally designed as a toiletry pouch to complement your travels, Xoxo Bali lovers quickly started using them to store all sorts of everyday essentials. The perfect size to fit everything from makeup and tissues to chargers and more. Like most Xoxo Bali products, they’re made with water-resistant canvas on the outside and a water-resistant polyester lining inside. I confess that I own quite a few of these, even though I only travel with minimal toiletries.

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Where to Buy Xoxo Bali

With 12 years of creating unique, joy-filled products, Xoxo Bali now offers a wide range of items that you can easily browse and shop on their Tokopedia store: Xoxo Bali.

More than just souvenirs, each piece carries a little slice of Bali’s colour, thoughtfully designed to bring happiness into everyday life. Support local artists and celebrate life the tropical way with Xoxo Bali, because sometimes, a little colour is all you need to brighten your day 🌴✨

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18 Dec 2024 by Bella in Lifestyle

Last-minute Christmas Present Ideas

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Fun Communities in Bali for Every Kind of Lifestyle

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Things to do in Bali: Fun Art Classes at Rumah Rabbit

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