The Vibrant Journey of Xoxo Bali

If you’re a regular at Bali markets, you’ve probably noticed those bright colours with tropical fruit icons – yep, that’s Xoxo Bali. Founded by a talented local artist Finda Ayu, this brand is all about spreading the island’s vibrant energy.

It all started at a Sate Ayam street food stall when Finda and a friend (that friend is me btw, haha!) were chatting over dinner about how cool it would be to have an Instagram page to share suggestions and updates on what’s new in Bali – there weren’t many pages like that back then! She decided to name it Xoxo Bali.

Then she thought, why not take it a step further and sell postcards too? After all, how many people send postcards these days, right? Let’s make snail mail cool again! Plus, when those postcards travel around the world, they help spread the joy of Bali far and wide.

Starting with postcards, little did she know she’d end up with a whole collection of merchandise – from tote bags and pouches to wallets, hats, and more. She quit her full-time corporate job to pursue her dream of building her brand! And now, 11 years later, Xoxo Bali is available in over 15 shops around Bali, and she’s a regular at markets. What a journey! You know what’s even cooler? Every single illustration is created by Finda herself!

Let’s take a peek at Xoxo Bali’s current best-sellers and hear from Finda what makes each one so special.

Greeting Cards

After discovering that people still do send postcards, Finda decided to level up with greeting cards. Featuring colourful tropical fruit illustrations and cheeky puns, these cards were some of the first products she sold, and they’ve remained the best-selling items ever since.

Passport Covers

Adding some fun to your travels, these cheerful passport covers are made from water-resistant canvas on the outside, with pockets inside perfect for your boarding passes, cards, and other airport essentials. They’ve become a quick favourite too!

Toiletry Pouch

Originally designed as a toiletry pouch to complement your travels, Xoxo Bali lovers quickly started using them to store all sorts of everyday essentials. The perfect size to fit everything from makeup and tissues to chargers and more. Like most Xoxo Bali products, they’re made with water-resistant canvas on the outside and a water-resistant polyester lining inside.

With 11 years of creating unique products, Xoxo Bali now offers a wide range of items that you can browse and shop on their Tokopedia store: www.tokopedia.com/xoxobali. Support your local artist and celebrate life the tropical way with Xoxo Bali!