Bali Shopping Guide: Inside the Tropical World of Xoxo Bali

Meet Xoxo Bali, an iconic local brand bringing tropical flair to handmade souvenirs since 2013. Founded by a Bali-based artist Finda Ayu, this homegrown success story began with simple postcards and has since grown into a colourful collection of passport covers, greeting cards, and lifestyle keepsakes loved by travellers from around the world.

Xoxo Bali stands out for its playful illustrations and visual identity – bright, cheerful, and unapologetically tropical. Each piece captures the spirit of Bali, translating everyday island moments into designs that are full of character.

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The Unexpected Beginning of Xoxo Bali

If you’re a regular at Bali markets, you’ve probably noticed those bright colours with tropical fruit icons – yep, that’s Xoxo Bali. It all started at a Sate Ayam street food stall when Finda and a friend (that friend is me btw, haha!) were chatting over dinner about how cool it would be to have an Instagram page to share suggestions and updates on what’s new in Bali – there weren’t many pages like that back then! She decided to name it Xoxo Bali.

Then she thought, why not take it a step further and sell postcards too? After all, how many people send postcards these days, right? Let’s make snail mail cool again! Plus, when those postcards travel around the world, they help spread the joy of Bali far and wide.

Starting with postcards, little did she know she’d end up with a whole collection of merchandise – from tote bags and pouches to wallets, hats, and more. She quit her full-time corporate job to pursue her dream of building her brand! And now, 12 years later, Xoxo Bali is available in over 15 shops around Bali, and she’s a regular at markets. What a journey! You know what’s even cooler? Every single illustration is created by Finda herself!

Let’s take a peek at Xoxo Bali’s current best-sellers and hear from Finda what makes each one so special.

Xoxo Bali’s Best-Selling Products

Greeting Cards: Cheeky Puns & Tropical Fruits

After discovering that people still do send postcards, Finda decided to level up with greeting cards. Featuring colourful tropical fruit illustrations and cheeky puns, these cards were some of the first products she sold, and they’ve remained the best-selling items ever since.

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Passport Covers: Water-Resistant Travel Essentials

Adding some fun to your travels, these cheerful passport covers are made from water-resistant canvas on the outside, with pockets inside perfect for your boarding passes, cards, and other airport essentials. They’ve become a quick favourite too! Now you can travel with your favourite durian, but without the smell, hehe.

Toiletry Pouches: Versatile & Durable

Originally designed as a toiletry pouch to complement your travels, Xoxo Bali lovers quickly started using them to store all sorts of everyday essentials. The perfect size to fit everything from makeup and tissues to chargers and more. Like most Xoxo Bali products, they’re made with water-resistant canvas on the outside and a water-resistant polyester lining inside. I confess that I own quite a few of these, even though I only travel with minimal toiletries.

You may also like this article: Goolali Gelato Bar & Pâtisserie – Semarang’s Sweetest Escape

Where to Buy Xoxo Bali

With 12 years of creating unique, joy-filled products, Xoxo Bali now offers a wide range of items that you can easily browse and shop on their Tokopedia store: Xoxo Bali.

More than just souvenirs, each piece carries a little slice of Bali’s colour, thoughtfully designed to bring happiness into everyday life. Support local artists and celebrate life the tropical way with Xoxo Bali, because sometimes, a little colour is all you need to brighten your day 🌴✨

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29 Apr 2026 by Bella in Lifestyle

Fun Communities in Bali for Every Kind of Lifestyle

Communities in Bali. Bali is often seen on social media for its beaches, postcard sunsets, surfing culture, wellness activities, temples, and cute brunch spots - but beyond the surface, there’s so much more to do, see, and experience. It’s also home to a vibrant network of communities that shape the island’s true rhythm. Togetherness is, after all, the heart of Indonesia, and in Bali alone I’ve come across such a unique mix of groups you can be part of, whether you’re just here on holiday or calling it home - here are some of them. Jumpa Lagi ClubBe VocalVinyl Book ClubContinuum AthleticsFilm Photography ClubExit Haven You may also like this article: What It’s Like to Live in Bali: Cost, Culture, and Everyday Life Jumpa Lagi Club This artsy bunch of genuinely lovely humans run all sorts of workshops like canvas painting, cake decorating, flower arranging, and more. “Jumpa Lagi” means “see you again,” which feels fitting for a space that keeps bringing people with shared interests back together. From just 100K a session, you get to tap into your creative side while they sort out all the tools (no stress, just show up and have fun). They also often collaborate with their chosen venues, so you can sneak in a cheeky food and drink deal while you’re at it - win win! Follow their Instagram @jumpalagiclub to check out their schedule. Image credit: Jumpa Lagi Club Instagram Be Vocal This has to be one of the cutest groups I’ve come across. Exactly as I imagined when I heard it’s a singing group - it’s literally just a bunch of people meeting at a scheduled time… to… sing together! And yes, it’s as wholesome as it sounds. When I was there, they kicked things off with a fun singing game, then moved on to learning a traditional Indonesian song from Maluku, and wrapped it all up with the best part: open mic. So cute. If you’re looking to meet new friends, definitely give this one a go. Follow their Instagram @bevocalindonesia to check out their event calendar. Image credit: Be Vocal Instagram Vinyl Book Club Hands up, everyone! Literature and the art of properly listening to good music are not dead yet. I stumbled across this group on Instagram and immediately wanted in. They host sessions at Analogue Listening Space on Sunset Road, and the concept is beautifully simple: reading + listening to music. You get access to their vinyl library, can bring your own book, or borrow from their collection. It’s the perfect activity for introverts or anyone looking to slow down after a busy week. I think the world needs more spaces like this. Check them out on Instagram @vinylbookclub to learn more. Image credit: Vinyl Book Club Instagram You may also like this article: Things to do in Bali - Fun Art Classes at Rumah Rabbit Continuum Athletics This one’s for all you energised bunnies around Canggu. Three times a week, they get together for different types of training. Tuesdays are for interval trainings, Thursdays are threshold sessions, and Sundays are for long, easy runs. Don’t be intimidated if you spot some seriously athletic-looking people there - everyone who wants to get fitter and challenge themselves is welcome. It’s a friendly bunch who support each other. Follow their Instagram @continuum.athletics for the weekly schedule and meet-up points. Image credit: Continuum Athletics Instagram Film Photography Club In a world that’s constantly pushing us towards the next new technology, there are still people who appreciate the slow, intentional art of analogue photography - and I love that. This club hosts “photowalks” where you meet fellow film photography enthusiasts at a set time and place, then wander, shoot, connect, and enjoy the quiet thrill of not knowing how your photos turn out until later. Each season is limited to just 20 participants, which keeps things nice and intimate. Whether you’re a seasoned film shooter or just curious to try something new, it’s such a refreshing way to spend a day. Check out their next photowalk on Instagram @filmphotographyclub. Image credit: Film Photography Club Instagram Exit Haven This is a whole new level of nerdiness that I 100% want to be part of and I want to be friends with everyone in this group. They literally just meet up… to play board games, haha! No screens, just proper games, a bit of friendly competition, and (I’m assuming) some very serious rule debates. It actually sounds like such a fun, low-pressure way to hang out and meet new people. Follow their Instagram @exithaven_ to see when their next hang is. Image credit: Exit Haven Instagram Soooo...next time you’re in Bali and want to skip one beach day, try joining a community instead. You might leave with new friends, new hobbies, new experiences, and a whole different side of the island you didn’t expect. Thank you for reading!

06 Feb 2026 by Bella in Info

Things to do in Bali: Fun Art Classes at Rumah Rabbit

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10 Jan 2025 by Bella in Lifestyle

Swapping Beaches for Mountaintops: A Chilly Christmas in Bromo

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